Scenic view of a mountain lake with turquoise water, surrounded by lush green trees and snow-capped mountains in the background under a clear blue sky.
A black wristwatch with a black dial, beige numerals, and luminous hands, displaying the time as 2:14. It has a date window showing the 31st day and a black strap.

Founded by a highschool student living in British Columbia, Durora watches seeks to provide durable, made-to-last wristwatches both watch enthusiasts and consumers alike.

A vertical wooden plank with a shiny, polished surface and visible wood grain.

Exhibition

A long, narrow piece of polished wood with a rich, reddish-brown color and natural wood grain patterns.

Behind the Double Diamond

“I have been searching for a budget friendly and aesthetically appealing watch that would meet my every-day requirements. Unable to find one, I decided to take matters into my own hands and create Durora Watches Canada, a small business seeking to create the well-designed, long-lasting, and affordable watches.”

—John Li, Founder of Durora Watches

In support of future young innovators, 35% of all Durora’s profits go towards Youth Science Canada—a non-profit organization seeking to expand curiosity of science to every corner of Canada.

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A wristwatch with a black strap resting on a tree branch among green leaves and twigs.
A smartwatch in a box with a steaming coffee cup illustration over it, surrounded by text announcing the upcoming release date of December 1st, 2025, with decorative icons of an exclamation mark and hourglass.

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Questions or Comments about us or our watches? Reach out via email!